I have a question regarding HCP landscapes & geo optimization.
Suppose we have an HCP in Europe data center, as our primary customer focus was Europe.
Now if we have customers from US & Australia as well (we are going global 
), and we would like to reduce the latency and implement load balancing. i.e our users from US should be redirected to the nearby US data center and users from Europe should be redirected to Europe data center.
I think in general, we need to have HCP instances in US and Australia and some how using third party, implement a load balancing.
But above is something which is built out of the box and requires some(more 
) effort !
Are there anything that HCP already provides for this (reduce the latency and load balancing) so that we can claim that our app is geo-optimized.